Work
(Nuestro trabajo)
Estrategias regionales y narrativas para marcas globales
En los últimos años, he acompañado a marcas de distintos sectores: salud, bienestar, educación, gastronomía y sostenibilidad, en la creación de estrategias y narrativas que conectan con las personas.
Algunos de estos proyectos permanecen bajo confidencialidad, pero aquí presento una selección conceptual que resume los enfoques, procesos y resultados alcanzados.
Brand Strategy, Content Planning , Art Direction & Communication Design
Orilla Tienda de Café
Un refugio urbano inspirado en la poesía del río Magdalena.
Diseñamos una experiencia que fluye entre el espacio, la identidad y el ritual del café, donde cada detalle conecta origen, comunidad y calma contemporánea.
Branding, Interior Design, Art Direction, Visual Storytelling
Colombia desde el cielo
Collaborative art project developed as part of Medialab Matadero's Interactivos?’19: Eating against collapse.
Strategic design in sustainable innovation, Product design & Speculative design.
ASOBANCARIA - Campo
Un refugio urbano inspirado en la poesía del río Magdalena.
Diseñamos una experiencia que fluye entre el espacio, la identidad y el ritual del café, donde cada detalle conecta origen, comunidad y calma contemporánea.
Branding, Interior Design, Art Direction, Visual Storytelling
The kitchenette of future Dust
A Colombian company that manufactures leather for the footwear and leather goods industry.
Branding, Positioning Strategy, Design, and development of their website.
Litoral Huerta Marítima
A low-cost desalination system for growing food in family gardens was done within LABICCR by SEGIB.
Project Management, Strategic design in Social Innovation
Asobancaria: La jugada Panelera
A financial education project for the Colombian countryside within the programs of Asobancaria and GIZ.
Project management, creation of the pedagogical strategy, Art Direction, and Product Design.
The Kitchenette of Future Dust
Collaborative art project developed as part of Medialab Matadero's Interactivos?’19: Eating against collapse.
Strategic design in sustainable innovation, Product design & Speculative design.
Centro Comercial Bima
A shopping center in Bogotá.
Digital Planning & Ads Strategy, Art Direction, Social media management, Data Driven design
Procpieles
A Colombian company that manufactures leather for the footwear and leather goods industry.
Branding, Positioning Strategy, Design, and development of their website.
Litoral Huerta Marítima
A low-cost desalination system for growing food in family gardens was done within LABICCR by SEGIB.
Project Management, Strategic design in Social Innovation
Matizferoz Store
A financial education project for Colombia's Panela associations within Asobancaria, UN Green Fund, and GIZ programs.
Strategic Design, Workshops Design, Art Direction, Product and Graphic Design.
Horti-ideario
A Colombian footwear brand made with leather and Italian materials.
Business Modeling, Branding, Design and development of their website, Graphic design, and the Strategy behind their social networks.
ESCRÍBENOS { HOLA@MATIZFEROZ.COM }
hola@matizferoz.com
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