Leading environmental firm

Comprehensive digital strategy and creative direction for a leading environmental firm. This project involved crafting a powerful brand voice through creative copywriting and designing high-impact visual narratives for Meta campaigns, successfully positioning complex solutions within the digital ecosystem.

Digital Strategy | Creative Copywriting | Art Direction | Meta Ads

Aviation Academy - Digital Growth & Content

Led the visual redesign and multi-channel strategy for an aviation academy, integrating high-performance Meta/Google Ads with Email Marketing. By aligning a modernized aesthetic with conversion-focused workflows, the project successfully optimized the lead generation journey and strengthened market authority.

Visual Redesign | Creative Direction | Digital Planning for Leads

Matizferoz Studio

Founding Matizferoz: Orchestrating full-scale brand ecosystems from the ground up. I lead the strategic integration of branding, web development, and digital presence, merging high-end creative direction with performance-driven copywriting to transform emerging concepts into authoritative brands.

Brand Ecosystems | Digital Strategy | Creative Direction | Web Design

Global MedTech | Regional Creative Direction

Defined the digital strategy and storytelling for Global MedTech leaders to drive organic positioning and high-performance ads. I led the creative direction across social media, emails, lead magnets, and blogs, successfully optimizing market authority to support regional sales growth across multiple territories.

Regiona Art Direction | Digital Performance | Creative Copywriting

Orilla Tienda de Café

An urban sanctuary inspired by the poetic essence of the Magdalena River. This project involved designing a seamless experience that flows between space, identity, and the ritual of coffee. Every detail was crafted to connect origin, community, and contemporary tranquility through a cohesive visual and spatial narrative.

Branding | Interior Design | Art Direction | Visual Storytelling

The Kitchenette of Future Dust

Developed for Medialab Matadero’s Interactivos?’19, this project explores future food systems through speculative design and sustainable innovation. It integrates co-creation methodologies and functional prototypes to rethink the relationship between food, technology, and territory. A strategic exploration of citizenship and sustainability through product design.

Speculative Design | Sustainable Innovation | Strategic Design

Asobancaria - Campo

Directed the conceptual and visual design of 'Campo' for Asobancaria and GIZ, a pedagogical toolkit empowering rural producers through financial literacy. By integrating green financing into a strategic learning narrative, the project transforms complex data into practical business improvement plans to drive sustainable growth in rural territories.

Creative Direction | Sustainable Finance | Social Impact UX

Asbancaria - La Jugada Panelera

Directed the strategy and pedagogical design for 'La Jugada Panelera', a Financial Innovation Pilot supported by the UN Green Fund. By developing a user-centered methodology and high-impact visual tools, I bridged the gap between rural associations and financial institutions to facilitate the adoption of green financing and sustainable production.

Strategic Design | Green Finance | Social Innovation | Pedagogical UX

Kowa' Qonöjel - IDDS Guatemala

Led the development of educational strategies and low-cost vertical farming prototypes for the Kaqchikel community at the MIT D-Lab Summit, applying co-creation and human-centered design to strengthen food security through community-led learning. This collaborative approach transformed technical solutions into sustainable tools for long-term local resilience.

Regenerative Design | Multidisciplinary Lead | Sust. Engineering

Litoral Huerta Marítima

Led the development of a modular desalination and cultivation system for the SEGIB Citizen Innovation Lab LABICCR after being selected in a global call. My role focused on prototyping regenerative design solutions that integrate sustainability and technical accessibility, coordinating multidisciplinary teams to deliver living infrastructure capable of addressing local water crises.

Regenerative Design | Multidisciplinary Lead | Sust. Engineering